Free pricing tools for small business

Stop guessing
what to charge.

Free pricing calculators built for small businesses, Etsy sellers, freelancers, and creators. Get a fair, profitable price in under 60 seconds.

Free to use, no signup required. Want to keep your numbers? Create a free account and save any calculation — no card, ever.

Margin
42%
Product price
Materials$4.20
Labor (0.5h)$12.50
Etsy fees$3.18
List at
$34.00
CostFeesProfit
+22% profit
Under 60s
Free calculators, no signup required
The Real Profit Pricing Workbook
The Real Profit Pricing Workbook

Know what you actually keep on every sale.

A step-by-step workbook plus a bonus Excel calculator. Add your time, every fee and every channel, and land on a price that pays you.

  • Workbook PDF + bonus Excel calculator
  • Free Seller Fee Cheat Sheet included
  • Instant download · 30-day guarantee
$27 · Launch priceSee what's insideFirst edition in English

Pick your calculator

22 calculators, each tuned to a real pricing question. Type to filter.

Product Pricing
Makers, small product businesses

Cost-plus pricing with retail and wholesale.

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Margin Calculator
Anyone selling anything

Gross margin, markup, and profit per sale from cost and price.

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Markup Calculator
Resellers, retail, wholesale

Selling price from cost and markup %, with margin equivalent.

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Wholesale Pricing
Product makers selling to retailers

Cost → wholesale → MSRP with keystone math built in.

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Invoice Calculator
Freelancers and service businesses

Subtotal, discount, tax, deposit — the exact balance due.

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Etsy Pricing (full)
Etsy sellers

Reverse-solve an Etsy listing price from your costs and target margin.

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Digital Products
Course, ebook, template creators

Three pricing tiers, platform fees, break-even count.

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Etsy Fee Calculator
Etsy sellers

Exact Etsy fees on any sale: listing, transaction, processing, offsite ads.

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Discount Calculator
Shoppers and merchants

Final price and savings from one or two stacked discounts.

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EBITDA Calculator
Owners, buyers, lenders

EBITDA and EBITDA margin from net income for any period.

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Consultant Rate
Independent consultants

Reverse-engineer your hourly from a target income.

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PayPal & Stripe Fees
Anyone taking online payments

Net payout per transaction with gross-up if you absorb the fee.

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Service Pricing
Freelancers, agencies

Project quote, hourly equivalent, three packaged tiers.

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ROI Calculator
Anyone evaluating an investment

Total and annualized return on any investment over any time period.

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VAT Calculator
UK, EU, and global sellers

Add or remove VAT with standard rates for the UK, EU, and beyond.

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Break-even
Any business with fixed costs

Monthly break-even units, revenue, and timing.

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Business Valuation
Owners thinking about selling

What a small business is worth, from profit and revenue multiples.

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COGS Calculator
Any business with inventory

Cost of Goods Sold for any period, plus gross profit and margin.

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Tip Calculator
Anyone splitting a bill

Tip amount, total, and per-person split. US, UK, and EU presets.

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Shopify Fee Calculator
Shopify sellers

Subscription + processing per sale across Basic, Grow, and Advanced.

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Sales Tax Calculator
US sellers and shoppers

Add or remove sales tax with built-in US state base rates.

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AI Price Advisor
Sellers who want the why behind a price

Costs, target margin and sales channel in — a plain-language price recommendation out.

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Free to use

Every calculator, free today. No paywall, no signup wall.

No signup required

Use everything anonymously. Make an account only if you want to save.

Real platform fees

Etsy, Gumroad, Lemon Squeezy, Stripe — actual rates, not approximations.

Save your products

Optional accounts let you store calculations and re-open them later.

Example pricing scenarios

Common pricing questions

Add up everything it costs to make and sell — materials, your time, packaging, overhead, fees — then divide by (1 minus your desired profit margin as a decimal). Our calculators do this math for you.

Margin = profit ÷ price. Markup = profit ÷ cost. A 50% markup is only a 33% margin. They are different numbers — confusing them is the #1 pricing mistake small businesses make.

Yes. Always. Pay yourself an hourly rate and treat it as a real cost. If you don't, you're subsidizing your business with free labor and your prices will be too low to scale.

20–40% is typical for retail products. 50%+ is healthy for handmade and luxury goods. 70–90% is normal for digital products. Services usually run 30–60%.

Yes. Every calculator is free to use with no signup, and creating an account is free too — no card, no trial. An account just lets you save a calculation, name it, add notes, and come back to update it when your costs change.

Offsite Ads applies to attributed orders placed within 30 days of an ad click. The standard rate is 15%; shops that qualify after reaching $10,000 USD in item sales in any prior 365-day period pay 12%. Etsy checks on the first of each month; a newly qualified shop gets 12% from the next month. Qualification excludes separately charged shipping, gift wrap and tax. Once qualified, the 12% rate and mandatory participation remain for the lifetime of the shop, even if sales fall. Shops that have never qualified can opt out while below the threshold. Fees include item price plus charged shipping and gift wrapping, and taxes included in listing prices outside the US; US sales tax is excluded. Maximum: $100 USD per attributed order.